SAVE THE CHILDREN - #bambinisottoattacco

A virtual awareness campaign inside the metaverse.

For Save the Children, we launched a virtual space dedicated to the #childrenunderattack campaign, an initiative aimed at raising awareness of the enormous difficulties millions of children face as a result of war. A virtual journey linked to gamification activities within the virtual environment, an exhibition of NFT artwork donated by artists was planned and linked to Web3 marketplaces. Proceeds from sales were donated to charity to support children affected by the war in Ukraine.

By entering the virtual world, Save the Children Italy was able to expand its financial support and integrate innovative communication channels to spread its messages to a wider and more diverse audience.

The Metaverse also became a space for activism, where every visitor could sign a petition to the Italian government to prosecute war crimes against children.